eBiz4Results.com

eBusiness for Small Business

A colleague shared this link with me earlier today. Apart from the fact that the page lists what would have to be close to all on-line Newspapers in Australia, it struck me that if you wanted to target a particular region for any reason, this page would be a good starting point!

The same site actually lists Newspapers from around the world (on-line versions)… See the full list here.

Of course you’re using Google Analytics to analyse traffic to your site, aren’t you! And you are checking the Analytics report regularly.

But, do you know what the reported “Bounce Rate” means?

It’s quite simple really, but also very telling… the bounce rate is the percentage of visitors who only read the page that they saw when they arrived at your site. In other words, a bounce rate of 56.4% means that 56 out of each 100 visitors to your site do not click on any links on your site!

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Ask Mr Video

It is virtually mandatory that you use the power of video’s in your Internet Marketing strategy. In addition, creating and selling videos related to your business can be a valuable adjunct to your primary business. This post will point you in the direction of a useful resource to help you down this path.

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There are many reasons to add URL redirection to any web site, and a Joomla site is no exception. For example:
  • create a short, obvious URL for a commonly referenced page
  • create 2 differnet URLs which resolve to the same actual page so that you can compare the effectiveness of an advertising or other promotion campaign
  • correct a spelling mistake
  • migration of a previously static page into your Joomla content
  • make a often used URL unforgettable (eg you might often refer visitors who raise questions to an FAQ area, wouldn’t it be easier to send them to http://mydomain.com/faq?)

Anyway, whatever your reason, it’s easy to do.

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Screencast software offer

I have just posted details of how to acquire a free licence for Camtasia version 3 on Best PC Tools

Camtasia is an extremely usefull tool for creating screencasts (video programs of what is shown on your PC screen). It can also be used to convert Powerpoint slideshows into video programs.

Impact Web Audio Reviewed

I can assure you from personal experience that Impact Web Audio is the easiest way to add Professional sounding audio to your web sites.

The software does exactly what it claims and is dead easy to use. Until I found this software I wasted hundreds of dollars on Web based “services” which were always difficult to use and required constant attention to make sure they were working. In fact, they were so costly and prone to problems that I stopped adding audio to my sites, even though my testing showed that adding audio increased my sales!

Adding professional grade streaming audio to your site is virtually guaranteed to grab the attention of your visitors and greatly improve the number of those visitors who will take the action that you are seeking.

Read the full story about Impact Web Audio

How to find related web sites

It is often useful to find other sites which are related to one which is of interest to you. In particular, you should be aware of what sites are considered to be related to your own site(s). If you know what sites are related to yours you’ll have an understanding of the types of sites which are linking to your site.

You can easily find related sites by using Google. For example, to find sites related to this site, I would enter related:www.ebiz4results.com as a Google search phrase.

Armed with this information you can refine your development of inbound links, and gain a greater understanding of the nature or context, of your visitors.

Standardising your site’s URL

In the early days of the Internet virtually all site URLs were preceeded by “www” — even today many casual users of the Internet will add the www to a URL, perhaps believing that this designates the “World Wide Web”.

However, most modern sites make the prefix optional. For example, both http://www.ebiz4results.com and http://ebiz4results.com are valid URLs for this site.
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Speed Test your broadband connection

I have added a new facility to our site which allows you to test the speed of your connection with our server in Fort Worth, Texas and with reference servers around the world.

See it here

Link Exchanging

To get indexed on the search engines, and to improve your search engine ranking your site needs links from external sites to your pages. While you can just hope that other site owners will link to your pages, the results are unpredictable, and may never happen.

But this problem can be solved extremely easily.

How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier.

Start now my exchanging links to existing pages and whenever you add new content, add “linking” to your checklist. If you would like help with this, give me a call, or use the Contact Us page.

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